Ok, here's the deal: an artist going by the name of Hoodie Allen is a funny gimmick as it is, but the fact that he's also a white Jewish rapper just takes the cake! All the elements of a Pop-Up Artist rolled into one, if you ask me! ;) To top it off, this guy is actually pretty good! His dipping in the tiny pool of the genre that brought Macklemore so much success : white pop rap or whatever you'd like to call it. Another thing he has in common with Macklemore : Hoodie Allen is doing this all on his own, totally independent, without any big record label involved. And as a former Google employee, he obviously knows how to work the internet and social media to get maximum exposure. A formula that clearly works, as he has gathered a huge fanbase in the process, even almost getting him to perform on Jimmy Fallon's talkshow! His latest single "Show Me What You're Made Of" is proof of his major talent : it's a very poppy rap song with a damn cathcy chorus. This song could easily become real big, real fast in Europe. Like Macklemore, they just need to give him the chance he deserves! I'm a fan! :D And secretly a little enamored by his cute smile. ^^ Watch the fun music video for "Show Me What You're Made Of" below. |